OBI Nuremnberg

OBI = BUILDING = SYMBOL = BUILDING BLOCKS = PATCHWORK = MATERIAL COLLAGE = MODULAR
FACADESYSTEM

OBI is for many the epitome of a DIY store. The new OBI continues this ideal consistently, evoking the elemental instinct of humans to create something new. The arrangement of patchwork modules in a brickwork bond symbolizes the archetype of building, while the seemingly random stacking allows for openness in planning and development. This creates a very meaningful and memorable corporate identity.